Data-Driven Green Decision-Making and Digital Supply Chain Agility: Implications for Organizational Success
DOI:
https://doi.org/10.54489/ijcim.v5i2.571Keywords:
Green Decision Making, Digital Supply Chain, Organizational Success, Supply Chain Agility, Healthcare IndustryAbstract
This research aims to examine the interplay between green decision making, supply chain agility, and organizational performance in the healthcare industry. Experimental quantitative research design is used for conducting this research with a sample of 230 supply chain managers from healthcare organizations. By applying realist philosophy and deductive approach, existing hypothesis are tested empirically. Whereby, stratified random sampling and statistical power analysis enhanced the accuracy of research findings. Also, structured questionnaire using 5-point Likert scale led to the measuring of volunteered participants’ perception. Findings illustrates that green decision making positively and significantly impacts organizational performance especially when mediated by supply chain agility. By exploring the relationships between green decision making, supply chain agility, and organizational performance, this research provided valuable insights into how healthcare organizations can effectively integrate sustainability into their operations and achieve enhanced performance outcomes.
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